Canceled Avvo Pro Subscription

I had my Avvo ranking up to a 7.0 and then all of a sudden it dropped to a 6.1. Reason ? No new updates to my profile. Apparently, if you don't add new material then your score can decrease. This is under the notion that your "Industry Recognition" and even your 'Experience' can be considered to have declined if you don't add new material.

Personally, this looks a bit gimmicky. Avvo likely wants users to 1) provide free content to them in the form of guides and answering online questions, and 2) get peer recommendations (i.e. get other lawyers to access Avvo and say nice things about you).

Bottom line, if an Avvo client can provide free traffic and free content then their score goes up. Otherwise, it may go down.

If Avvo were more transparent in how scores are lowered and raised, it would be helpful. Otherwise, it looks like they can game the client very easily. I suspect article publications and speaker engagements are very limited in their effectiveness, and Avvo clients will likely find out that the best way to raise a rating is to help Avvo by giving them free content and free traffic.

Anyway, no more subscription money from me. I'd rather donate the $50/month to charity.