I had my Avvo ranking up to a 7.0 and then all of a sudden it dropped to a 6.1. Reason ? No new updates to my profile. Apparently, if you don't add new material then your score can decrease. This is under the notion that your "Industry Recognition" and even your 'Experience' can be considered to have declined if you don't add new material.
Personally, this looks a bit gimmicky. Avvo likely wants users to 1) provide free content to them in the form of guides and answering online questions, and 2) get peer recommendations (i.e. get other lawyers to access Avvo and say nice things about you).
Bottom line, if an Avvo client can provide free traffic and free content then their score goes up. Otherwise, it may go down.
If Avvo were more transparent in how scores are lowered and raised, it would be helpful. Otherwise, it looks like they can game the client very easily. I suspect article publications and speaker engagements are very limited in their effectiveness, and Avvo clients will likely find out that the best way to raise a rating is to help Avvo by giving them free content and free traffic.
Anyway, no more subscription money from me. I'd rather donate the $50/month to charity.
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Hi Keith,
ReplyDeleteThanks for posting about your Avvo Rating drop and allowing us the opportunity to respond. It is true that the weight given to information in your profile decreases over time. This is in line with our belief that the most recent information matters the most.
However, the drop you saw this past weekend was the result of a change we made to the algorithm that calculates the Avvo Rating. We adjusted some of the weightings and as a result some of the information in your profile that was previously receiving credit, is no longer getting the same value. The algorithm change affected the Ratings of thousands of attorneys on Avvo.
While some of the weightings have changed, the Avvo Rating is still based on your activity within the legal community.
You may find this video helpful, it highlights the most important information to include in your profile in order to maximize your Avvo Rating: http://avvoblog.com/2010/03/25/how-to-optimize-your-avvo-profile/
Please let us know if you have any questions.
Warm Regards,
Cristin Carey
Avvo Customer Care Manager
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